The Biggest Cannabis Influencers in the United States

Over the past decade, the cannabis industry has experienced a significant shift in public perception and legal status. As more states legalize cannabis for medical and recreational use, a new wave of influencers has emerged, shaping the industry and its culture. In this article, we will explore some of the biggest cannabis influencers in the United States.

Snoop Dogg

When it comes to cannabis influencers, it’s hard not to mention Snoop Dogg. The iconic rapper and entrepreneur has been a vocal advocate for cannabis for many years. From his music to his social media presence, Snoop Dogg has played a crucial role in normalizing cannabis use and breaking down stereotypes.

Not only has Snoop Dogg released numerous songs celebrating the plant, but he has also launched his own cannabis brand called “Leafs by Snoop.” Through this brand, he offers a range of cannabis products, including flower, concentrates, and edibles.

Dr. Sanjay Gupta

While not your typical cannabis influencer, Dr. Sanjay Gupta has had a significant impact on the perception of cannabis in the United States. As a renowned neurosurgeon and medical correspondent for CNN, Dr. Gupta has used his platform to educate the public about the potential medical benefits of cannabis.

In 2013, Dr. Gupta released a groundbreaking documentary called “Weed,” in which he explored the science behind cannabis and its potential to treat various conditions. This documentary challenged the stigma surrounding cannabis and sparked a national conversation about its medical potential.

Tommy Chong

Tommy Chong, best known as one half of the comedy duo Cheech & Chong, has been a prominent cannabis influencer for decades. Through their movies, albums, and live performances, Cheech & Chong brought cannabis culture into the mainstream, making it accessible and relatable for many.

Even today, Tommy Chong continues to be an influential figure in the cannabis community. He actively advocates for cannabis legalization and uses his platform to promote the benefits of cannabis for both recreational and medicinal use.

Wiz Khalifa

Wiz Khalifa is another rapper who has become a cannabis influencer in the United States. Known for his laid-back persona and love for cannabis, Wiz Khalifa has built a massive following of fans who share his passion for the plant.

Wiz Khalifa’s music often references cannabis, and he has even released his own strain called “Khalifa Kush.” He frequently shares his cannabis lifestyle on social media, normalizing its use and encouraging others to embrace it responsibly.

Jane West

Jane West is a leading female cannabis influencer and entrepreneur. She has been at the forefront of the movement to destigmatize cannabis and create a more inclusive industry. Through her company, Jane West, she offers a range of cannabis accessories that combine style and functionality.

Jane West has also used her platform to advocate for social justice within the cannabis industry. She has been vocal about the need for equity and diversity, pushing for policies that promote inclusivity and fairness.


These are just a few of the biggest cannabis influencers in the United States. Each of them has played a unique role in shaping the industry and changing public perception. From musicians to doctors, they have used their platforms to educate, advocate, and normalize cannabis use. As the industry continues to evolve, it will be fascinating to see how these influencers and others will continue to make a positive impact.

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